Horticulture Week Forums

Advice on new product launch

Last post 10-08-2009 8:01 AM by
 
Nick Porter.
12 replies.
 
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  • 10-05-2009 9:22 AM

    Advice on new product launch

    Reply Contact

    Hi everyone I am new here and was just looking for a little help, we have designed, developed and manufactured a new vertical gardening product.

    We took the product to both Harrogate and Malvern autumn shows where it was received very well and sales at both shows exceeded our expectations. We are now ready to start wholesaling the product, so my question is what in your opinions would be the best way to go about this, is there a garden centre directory available?

    As potential buyers of the product are mail shots effective, or would cold calling by phone or in person be better. We would really like to get the product into the hands of some of the garden columnists, does anyone know of a list that’s available?

    Any advice or direction will be really helpful.

     

    Forget your hanging baskets and forget your hanging Flower Pouches, Why? Because the Polanter is the most amazing and versatile new container for gardeners
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  • 10-05-2009 11:38 AM
    		 In reply to

    Re: Advice on new product launch

    Reply Contact

    Hi Nick

    Welcome to the forum.

    Looks like a good product.

    Two things though worth mentioning, heavy discounting on your website also needs to be given to Garden Centres if you are expecting them to sell your product.

    They will not take it too kindly if they are having to sell at a higher price than you are offering on the internet.

    And did I notice a Nick Porter on your website home page giving a customer review of this amazing product.

    Synergy - The essential ingredient

  • 10-05-2009 11:49 AM
    		 In reply to

    Re: Advice on new product launch

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    Polhill Garden Centre (North-west Kent/Bromley) is one one of the biggest around SE London. Also Ruxley Garden Centre (Foots Cray) pulls in customers.

  • 10-05-2009 12:03 PM
    		 In reply to

    Re: Advice on new product launch

    Reply Contact

    Try the Garden Centres Association.

    www.gca.org.uk

    Contact me direct for a list of media outlets-matthew.appleby@haymarket.com

    HTA has garden centre members they could put you in touch with.

    www.the-hta.org.uk

    Garden Industry Manufacturers Association could help you list and develop your product.

    www.gima.org.uk

  • 10-05-2009 12:09 PM
    		 In reply to

    Re: Advice on new product launch

    Reply Contact

    Hi Andrew

    Thanks for the reply yes you did notice a Nick Porter on the website I had intended to remove that it was done while testing the site (an oversite) I will get it removed.

    Pricing is something we are still working on I don’t suppose you know what the normal mark-up garden centres work on for non perishable goods is do you? We have set the trade prices so there is around 100% mark-up for the garden centres even if they match the discounted website prices.

    Forget your hanging baskets and forget your hanging Flower Pouches, Why? Because the Polanter is the most amazing and versatile new container for gardeners

  • 10-05-2009 12:33 PM
    		 In reply to

    Re: Advice on new product launch

    Reply Contact

    Thanks Geoff

    Will Google them and add them to the list of garden centres to contact.

    Forget your hanging baskets and forget your hanging Flower Pouches, Why? Because the Polanter is the most amazing and versatile new container for gardeners

  • 10-05-2009 12:52 PM
    		 In reply to

    Re: Advice on new product launch

    Reply Contact

    Hi Matthew

    Some great points there for me to explore I shall have a look at all sites that you have been kind enough to list and will be sending you an email.Thanks again

    Nick

     

    Forget your hanging baskets and forget your hanging Flower Pouches, Why? Because the Polanter is the most amazing and versatile new container for gardeners

  • 10-05-2009 8:44 PM
    		 In reply to

    Re: Advice on new product launch

    Reply Contact

    You could do to contact a company like Solus who deliver nationwide. They could maybe market it for you to the garden centres?

  • 10-06-2009 8:27 AM
    		 In reply to

    Re: Advice on new product launch

    Reply Contact

    Hi Nick,

    Have you got all the Intellectual Property rights sorted out (Patents, Trademarks, etc?).  If not, do that before you do anything else.  A good IP attorney can help you move forward with your plans as well as sort out all the registration for you.  I recommend Neville Walker at ipconsult. Tel: 08701121802 email: nwalker@ipconsult.co.uk

    Regards

    Jenny Tunley Price

  • 10-06-2009 9:05 AM
    		 In reply to

    Re: Advice on new product launch

    Reply Contact

    Iain thanks for the wewill give them a call but looking at their website it seems they want to own the trademark of all items the distrbute.

    Jenny thanks for the input yes we have all the Intellectual Property rights sorted out that was one of the first things that we did.

    Forget your hanging baskets and forget your hanging Flower Pouches, Why? Because the Polanter is the most amazing and versatile new container for gardeners

  • 10-06-2009 12:09 PM
    		 In reply to

    Re: Advice on new product launch

    Reply Contact

    Nick

    I can help you with promoting the product to journalists - both trade & consumer. I'm currently working with a couple of manufacturers/suppliers, including FIGO Products - a new start-up company who successfully launched at Glee.

    For more info go to my website - www.gardenforum.demon.co.uk

    Best wishes.

    Geoff Hodge

  • 10-06-2009 12:34 PM
    		 In reply to

    Re: Advice on new product launch

    Reply Contact

    Geoff thanks for that will take a look at you site.

    Forget your hanging baskets and forget your hanging Flower Pouches, Why? Because the Polanter is the most amazing and versatile new container for gardeners

  • 10-08-2009 8:01 AM
    		 In reply to

    Re: Advice on new product launch

    Reply Contact
    Thanks for the advice offered we are busy exploring all the possibilities given on this forum, and have so far booked Stand H22 (3M X 2M), at www.gardenpressevent.co.uk looks like this will be a good platform to get our new product in the eyes of the press. Found this show listed on the www.gima.org.uk website that Matthew recommended.
    Forget your hanging baskets and forget your hanging Flower Pouches, Why? Because the Polanter is the most amazing and versatile new container for gardeners
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