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An insider's view of the world of horticulture

RHS Chelsea final word, posh gardeners, garden hackwatch, Ricky Gervais and hounding   

Chelsea Flower Show last word. Read my stuff at Guardian gardening blog and Telegraph gardening blog.

 

1. I was interested to see that Alan Titchmarsh and show manager Alex Baulkwill agreed Chelsea was vintage show on the basis that it sold out and some nurseries were happy.

Not great the BBC should spin things this way. Reith would turn in his grave.

 

2. Met William Notcutt at Chelsea press day. His family garden centre company were not exhibiting for the first time since the show moved to Chelsea. Discussed possible interview in Garden Retail magazine-Notcutts have bought new centres and sold nursery business. Rang him later last week-he was still at Chelsea. Rang him this week. MA: “Hello William. How are you? How was Chelsea?” William: “Stop hounding me. I don’t want to talk to you.” Umm.

 

3. Showed a delegation of overseas trade journalists around Chelsea on final Saturday afternoon. Went to press office to get a catalogue-they had stopped selling them. Press officer was about to give me six she had packed away, then changed her mind and said as RHS was a charity she couldn’t. They are useless after the show. Jobsworth?

 

4. Overseas journalists got to meet Ulf, Adam Frost, Mark Gregory, Peter Seabrook, Steve and Val Bradley, James Wong, Patrick Collins etc. Also Ricky Gervais walked by. Me: “Look, it’s Ricky Gervais!” Overseas contingent: “Who, Wer, Kto, Qui etc?”

 

5. The BBC won’t tell us how much Chelsea cost to televise or why they dropped the People’s Choice award. Just won’t. Don’t want to.

 

6. Garden hacks rounded on the trade at Chelsea. Dan Pearson in the Observer said: “There seemed to be a lot of distractions this year, there being 14 [actually 13] show gardens, down from 22 in 2008. Paradoxically, the void that they left was filled with commercial stands, which seemed at odds with the times. It left me to think how nice it would be if there was a plant sales area that allowed the small nurseries the chance of plying their wares. It would put the horticultural back into the trade.

 

HTA consultant Doug Stewart said: “It was a shame to see so many trade stands, where show gardens used to be. It is becoming a biennial show, with a good year and poor year, and this was certainly a poor year.”

 

FT garden snob Robin Lane-Fox said: “There are fewer big gardens and the supplementary space is taken up by tat and accessories.”

 

Guardian environment editor John Vidal said:  “Last week saw the biggest ever, most heavily attended Chelsea Flower Show, with unimaginable amounts of gardening equipment being hawked.” He then goes on to make a tenuous point about gardening expenses and patio heaters.

Matthew Appleby : “Not biggest ever. Equal number trade stands as last year. Forty percent fewer show gardens. Same size footprint as last 10 years.Not most heavily attended. Used to get 250,000 before capped at 157,000.
Amounts of gardening equipment-quite easy to imagine there will be some gardening equipment on show at a gardening show."

 

7. Scotsdales garden centre at Chelsea got a bronze. Sun’s Steve Bradley asked if judge was “Stevie Wonder”. Also talk about gardens judge Michael Balston being ex Chelsea designer for Daily Telegraph. DT won best in show. Doesn’t make any difference I’d say.

8. Lookalikes:

 

Joe Swift-Phil Spencer. And both boom year Islington media slapheads.

 

German tree expert Claus Mattheck. Brum/LA rocker Ozzy Osborne

 

9.

How the media works:

HW interviews Nigel Taylor, Kew cutrator. Taylor says Kew has received £2m bail-out from government. We run story and tell newspapers. They decide to go with ‘Queen and Prince Philip eat cake to celebrate 250th anniversary of Kew’. Three weeks later Amateur Gardening runs story – fair enough - they have long printing deadlines. The Press Association sees the story. Daily Telegraph and Daily Mail run it next day after contacting me for comment. My comment: “I wrote the f##king thing three weeks ago.”

10. Posh gardeners. Prince Charles was given a Victoria Medal of Honour at Chelsea Flower Show last month by his mum. Charles is Britain’s poshest gardener. Gardening is still a posh pastime. As a northerner I obviously have a chip on my shoulder about this.

Here’s my top 17 posh gardeners.

1.Prince Charles-no other royals like gardening. Heir to throne. Runs own label organic firm. Duchy spades costs £65. Recently given VMH.
2. Lady Mary Keen-so posh she doesn't like using title
3. Bunny Guinness-Mitford's were married to a Guinness
4. Alys Fowler-At Horticulture Week former dep ed Amy Jenkins asked Fowler if she ever went out in Basingstoke after finding out AF is a Hants girl. Late editor Pete Weston interjected: "I don't think Alys is the type to go the Basingstoke's nightclubs.
5. Sir Roddy Llewellyn -Princess Margaret's ex. Likes using his new title.
6. James Alexander-Sinclair posh through and through. Slums it a bit though
7. ?-always on about her other homes. Writes for RHS. Aims at snooty gardeners.
8. Joe Swift-mockney youngest son of literati dame M Drabble, nephew Dame A Byatt, stepson Sir M Holroyd, rest of family acting clan.
9. Lady Salisbury-gardener to the nobs. Dowager Marchioness. Family seat Hatfield House. Says 'dreadfully' a lot.
80. Debo Devonshire-owns Chatsworth.
11. Arabella Lennox-Boyd-married to son of Viscount but went to Thames Poly. V grand. Designed for Duke of Westminster etc.
12. Monty Don-christened Montagu (Cambs) trustafarian.
13. Jinny Blom/Tom Stuart-Smith-design for Prince Charles.

14. Valerie McBride Munro-Garden Media Guild

15. Simon Thornton-Wood -most RHS-types16. Graham Paskett-gardening PR. Tweeds. Fly fishing.17. Tom Hart-***-family sold Lullingstone Castle but Tommy HD made his garden in the grounds anyway.
 
Published May 27 2009, 09:13 AM by Matthew Appleby

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All Comments

 
Gavin McEwan May 27, 2009

I see Tom Hart-D-y-k-e (#17) is the latest to fall foul of HortWeek's rather prudish internet server

emma townshend May 27, 2009

did you mean to call Nigel Taylor a cutrator? It sounds like a media pun, but I don't get it :-)

Top 17 posh gardeners shurely should include Duchess of Northumberland and her poison garden, or don't you count posh people if they are from up north?

Mark Hotton May 27, 2009

Surely you can't miss out Lord Heseltine simply because he's the boss? He's got a jolly big tree thingy and it's not that far norf.

Bethan Norris May 28, 2009

How about doing a list of common gardeners? All the gardeners I know spend their time hunting out pound-a-pint bargains in the various Wetherspoons that they haven't been banned from...

MARTYN COX May 28, 2009

Another posh gardener to add to your list is Sir Roy Strong. I spotted him perusing the trade stands at the Chelsea Flower Show several years ago and he said he was looking to buy a rill to give to his wife as a present. My other half has to make do with flowers from the garage.

Matthew Appleby May 28, 2009

Hezza-new money, like HTA diretcor general David Gwyther and HTA biz dvp dx Tim Briercliffe.

Duchess of Northumberland-married into money. Also, made me stand when I interviewed her-not classy.

Sir Roy Strong-good call. Bowties are posh (except on teachers)-see Tim Wonnacott.  

Common gardeners-next week. Watch out u oiks.

Matthew Appleby May 28, 2009

FT gardening snob Robin Lane-Fox-can't believe I missed him out. Once told me that gardeners need to be watched closely or they will 'sit in their huts all day smoking and playing cards'.

Matthew Appleby May 28, 2009

This from Anne Wareham:

Why do those people of both sexes who have a voice in which they could whisper their thoughts and still be attended to, have so little of real interest to say in the garden world?

Because this is a world that abhors controversy about anything more exciting than whether it’s bad to use slug bait? Because this is a world orientated around being ‘nice’? - Because this is a world still living in the Edwardian era, not just in the prevailing garden style but the prevailing garden ethos. How can it be that in the 2000’s the Telegraph Magazine is still regularly publishing garden stories featuring Lord and Lady so and so, their dogs and their rose garden?

This is the era of Amy Winehouse spitting at her fans and being defended for it, by a Telegraph journalist, on Radio 4. Of Tracy Emin, who became famous for being drunk on the television. Of Vivian Westwood, whose personal manifesto is discussed on Late Review. It is a world where women can be difficult, interesting, challenging and disgusting.

But the garden world is not like that. The garden world revolves around a ‘flower show’ (wonderfully archaic expression) where the press get thrown out at three o’clock on Press Day to let the celebrities and toffs in. A world where considering the background of the prominent women is a glimpse of particular upper social strata, sprinkled with celebs – but celebs that never get their knickers on their heads. Instead they have roses named after them. It is a world where coach loads of people visit aristocratic gardens for a glimpse of a not altogether bygone world with tea and roses, and attend talks given by Duchesses. Who still think it’s their job to educate the hoi polloi.

Womens’ magazines freely discuss *** cancer, abortions, death  and divorce alongside fashion and cosmetics. Garden magazines conjure up a world of tea on the lawn and the hot topic is that Christopher Lloyd has got rid of his rose garden. (get a life.) They promote advice from ‘Head Gardeners’, who wouldn’t have the first idea how to garden anything less than twenty acres but who have the right aura for the world of gardening on glossy paper. Where, although we have had stainless steel garden tools for half a century, you can still be told that cleaning your tools is a necessary ‘winter task’.

How can we excite the world about gardens with one foot being permanently sucked back into the mud left by the nineteenth century?

Marc Rosenberg May 28, 2009

I don't know new RHS president Giles Coode-Adams but he sounds like a very posh gardener.

Gaynor Witchard June 1, 2009

I look forward to reading your blogs, Matthew - my kind of humour :)  How are you going to choose your gardening oikes though? There's so many of us...

Pingback from  Will the revolution start on the gardening pages? - Planted Questions | Blogs | Horticulture Week

Gavin McEwan June 1, 2009

Blimey - you can't even say "b-r-e-a-s-t" on HortWeek.com - assuming that's what Anne Wareham had in mind.

I've posted a fuller response to her letter over at my place.

 
 

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Matthew Appleby's gardening blog
An insider's view of the world of horticulture

Matthew Appleby

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